
Module 1: Sustainability Unleashed
Module Aims
The aim of this module is to provide students with a solid foundation for entrepreneurship to address sustainability challenges. Through this module, students will gain a clear understanding of the core concepts of sustainability and entrepreneurship, exploring the interconnectedness of these fields. The module will delve into the Triple Bottom Line framework, emphasizing the importance of considering People, Planet, and Profit in entrepreneurial ventures. Furthermore, students will be introduced to the fundamental principles of Design Thinking. By the end of this module, students should be equipped with the knowledge and mindset necessary to tackle sustainability challenges using entrepreneurial approaches, setting the stage for the subsequent modules in the course.
Learning Outcomes
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Understand the foundational concepts of entrepreneurship and sustainability.
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Explain the relationship between sustainability and entrepreneurship, particularly within the context of the Triple Bottom Line framework (People, Planet, Profit).
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Gain familiarity with the core principles of Design Thinking, including its 6 stages: Empathizing, Re-defining to Understand, Ideating, Prototyping, Evaluating, and Implementing.
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Develop an awareness of how Design Thinking can be applied to address sustainability challenges effectively.
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Begin to cultivate a mindset conducive to empathetic problem-solving for sustainable entrepreneurship.
Time for Completion
4 hours:
- Lecture and discussion (1 hour)
- Teamwork on sustainability challenge (2 hours)
- Team presentations and discussion (1 hour)
Detailed Description
Before Class
Teacher: Prepare the presentation slides by customizing the basic slide deck as needed. Become familiar with the sustainability challenges. Divide students into teams.
Students: Become familiar with basic concepts of sustainability, entrepreneurship, and Design Thinking by engaging with the reading and multimedia materials listed below.
Introduction
Welcome students and introduce the objectives of the module. Explain the grading structure and any practical aspects related to the course.
Implementation
[Interactive Lesson] Present the interactive lesson on “Sustainability Unleashed – Entrepreneurial Insights and Design Thinking Foundations” and encourage students to ask questions and discuss.
[Teamwork] Split students into teams and provide each team with a sustainability challenge to work on. In their teams, students become familiar with their sustainability challenge and work on defining their challenge clearly, outlining its key aspects and implications. Students explore how their challenge relates to the Triple Bottom Line framework. Students prepare a short presentation of their sustainability challenge and what they have learned so far.
[Presentations and Discussion] Each team presents their sustainability challenge followed by a short discussion and Q&A on the challenge and results.
Recap
The teacher leads a recap session, summarizing the key concepts covered during the module. Students have the opportunity to ask questions and seek clarification.
Reading and Multimedia Materials
Articles:
Videos:
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“Two birds with one stone: the quest for addressing both business goals and social needs with innovation”, CRIE (under 6 minutes, subtitles available)
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“Explaining the Circular Economy and How Society Can Re-think Progress”, Ellen MacArthur Foundation (under 4 minutes, subtitles available)
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“Tim Brown urges designers to think big”, TEDx Talks (under 17 minutes, subtitles available)
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“The single biggest reason why start-ups succeed”, TEDx Talks (under 7 minutes, subtitles available)
- “Pursuit of a Triple Bottom Line: People, Planet and Profits”, TEDx Talks (under 11 minutes, subtitles available)
