SEED Guide

5. SEED Case Studies 

The following ten selected SEED case studies showcase the implementation of design thinking in the world of business and beyond. By including these studies in the SEED Guide in your teaching, your students will acquire the basis for recognizing the value of a human-centered design process. In creating a better user experience, the center of diverse global and local efforts is shown to involve both empathy and innovation.

The SEED case studies are formulated for ease-of-reference so that the results of design thinking are clearly communicated yet still offer room for discussion and debate. The six design thinking steps described in these case studies mirror the activities in the SEED Sustainability Challenges of the SEED course on Entrepreneurship for a Sustainable Future:

Empathizing → Re-defining to Understand → Ideating → Prototyping → Evaluating → Implementing

The following business creations have involved design thinking and, in conjunction with the teaching tips gathered in piloting sessions, have thus been selected, written, and prepared for your interpretation: