SEED Guide

Some original SEED templates for empathizing with design thinking

Analyzing User Motivation template

NEEDS

OBSTACLES

1. What does the user like to spend their time on?

2. What are the specific activities, behaviors, or activities where the user takes responsibility?

3. How does the user define success?

4. Who are the relevant contacts that can recognize the user’s choices or behavior?

5. What types of recognition does the user want or expect?

6. How does the user measure these types of recognition?

1. How is the user compensated for their efforts?

2. Who or what controls the user?

3. What contexts or circumstances are best for the user to fulfill their tasks or satisfy their needs?

4. How autonomous is the user? What kind of support do they get?

5. What influences them?

Interview areas to explore

User Persona template