1.2.1 SEED Design Thinking Canvas – SEED DTC

The SEED DTC facilitates a comprehensive approach to problem-solving by guiding design thinkers through the various stages of design thinking. Design thinkers can feel confident that their creative solutions are human-centered, sustainable, and economically viable, aligning with the principles of the Triple Bottom Line (TBL/3BL).

The following step-by-step introductions for the SEED DTC give an overview of how to tackle SEED challenges:

SEED Design Thinking Canvas – SEED DTC

 

Identify how the challenge addresses...

    • People: Consider the human aspect, including user needs, experiences, and societal impacts.
    • Planet: Focus on environmental sustainability and the ecological impact of the proposed solutions.
    • Profit: Ensure the economic viability and financial sustainability of the solution. 

1. Empathizing with a variety of DT tools from section 4.2.1. For example:

    • INTERVIEW Template: Use structured interviews to gather deep insights from stakeholders.
    • PERSONA: Develop personas to represent different user archetypes.

→ Key Insights: Capture the most critical learnings from the empathy phase.

 

2.    Re-defining to Understand with a variety of DT tools from section 4.2.2. For example:

    •  How might we…? (HMW): Reframe the challenge into actionable questions that inspire solutions.
    • KNW protocol: Apply the questions about what you Know, Need to know, and  Want to Know to generate innovative perspectives. Another use of the acronym is what you Know, what is New, and what would be Wild.

→ New Perspective: Summarize the refined understanding of the problem or challenge.

 

3.  Ideating with a variety of DT tools from section 4.2.3. For example:

    • Brain Drain results: Document all the ideas generated during brainstorming sessions.
    • Dot voting: Prioritize ideas through a democratic voting process.

→ Key Idea: Identify the most promising idea to move forward with.

 

4.  Prototyping with a variety of DT tools from section 4.2.4. For example:

    • Storyboarding: Create visual stories to map out the user journey and interaction with the solution.

→ Areas for Improvement: Identify aspects of the prototype that need enhancement.

 

5. Evaluating with a variety of DT tools from section 4.2.5. For example:

    • Test Cards: Use test cards to systematically evaluate prototypes or concepts.

→ Results of evaluation: Record the outcomes of the evaluation process.

 6. Implementing with a variety of DT tools from section 4.2.6. For example:

    • SEED Business Model Canvas (BMC): Utilize the BMC to outline the strategic aspects of the solution, including the TBL/3BL for each of the components - key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams

→ Observations: Observe and record insights from the implementation phase.