SEED Guide
Using Design Thinking
to Solve Sustainability Challenges
Some original SEED templates for empathizing with design thinking
 Analyzing User Motivation template
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NEEDS |
OBSTACLES |
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1.     What does the user like to spend their time on? 2.     What are the specific activities, behaviors, or activities where the user takes responsibility? 3.     How does the user define success? 4.     Who are the relevant contacts that can recognize the user’s choices or behavior? 5.     What types of recognition does the user want or expect? 6.     How does the user measure these types of recognition? |
1.     How is the user compensated for their efforts? 2.     Who or what controls the user? 3.     What contexts or circumstances are best for the user to fulfill their tasks or satisfy their needs? 4.     How autonomous is the user? What kind of support do they get? 5.     What influences them? |
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Interview areas to explore

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User Persona template
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Name                                                    (insert image) Age Job |
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goals |
(S)He sees |
(S)He is afraid of/angry about… |
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(S)He hears |
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values |
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(S)He thinks |
(S)He is happy about/wishes for… |
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motivation |
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(S)He says/does |
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